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  • Writer's pictureTom Crabtree

Why Do Video's Cost So MUCH?

As a small but rapidly growing company, we understand the importance of delivering high-quality videos that resonate with your audience. In this blog post, we'll unravel the mystery behind the costs associated with video production, and answer the mich asked question "Why Do Video's Cost so MUCH?", all backed by industry statistics.

Understanding Video Production Costs:

Expertise and Skillset:

Producing a video is akin to constructing a bespoke piece of furniture. Just as a skilled carpenter meticulously selects materials, measures precisely, and crafts each component with expertise, our team at Pixel Cut Media applies a similar level of skill and attention to detail. From scriptwriters to camera operators, each professional contributes their unique expertise, ensuring the final product is a work of art.

Did you know that businesses with in-house video production teams are 1.5 times more likely to report a positive return on investment? Our experienced team at Pixel Cut Media ensures that each step of the production process is handled with precision, guaranteeing a final product that exceeds expectations.

State-of-the-Art Equipment:

High-quality videos demand cutting-edge equipment. Studies show that 62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video content. Investing in the latest technology ensures that your videos stand out in a crowded digital landscape. Our commitment to using the best tools in the industry guarantees a polished and professional final product.

Time and Effort:

Crafting a video is like cultivating a fine wine. It requires patience, time, and meticulous care. Just as a vintner monitors and nurtures each grape cluster, our team invests significant time and effort in every frame of your video. Rushing the process would be akin to opening a bottle of wine before it has fully matured – the nuances and richness would be lost.

According to a survey by Wyzowl, 68% of consumers prefer to learn about a product or service through video. Each frame is carefully considered, ensuring that the final product not only looks good but also effectively communicates your message.

Creative Input:

A successful video tells a story. Our creative team collaborates with you to understand your brand, values, and objectives. This collaborative and personalized approach contributes to the uniqueness and effectiveness of the final product.

Pricing Structures in the Video Production Sector:

Day Rates:

Our pricing structure often includes day rates, reflecting the time and expertise invested in the production process. According to recent industry data, 52% of businesses worldwide consider video as the content with the best ROI. Day rates cover everything from pre-production planning to shooting and post-production editing, providing a transparent approach to cost allocation.

Bectu Union Guidelines:

In adherence to Bectu union guidelines, Pixel Cut Media is committed to fair and ethical practices in the industry. These guidelines ensure that our team is treated fairly, fostering a positive and creative work environment. By aligning with these standards, we not only prioritize the quality of our work but also the well-being of our talented professionals.

Customized Packages:

At Pixel Cut Media, we understand that every project is unique. That's why we offer customized packages tailored to your specific needs and budget. According to a report by HubSpot, 81% of businesses now use video as a marketing tool. Our flexible pricing ensures that you get the most value out of your investment.

Additional Services:

Beyond the core video production process, we offer additional services such as scriptwriting, voiceovers, and motion graphics. These can be added to your package based on your requirements, allowing for a comprehensive and seamless production experience.

The Value of Investing in Video Production:

Increased Brand Visibility:

In today's digital age, Content is king. Investing in professional video production significantly enhances your brand's visibility. Engaging videos have a higher chance of being shared on social media, expanding your reach and attracting a broader audience.

Enhanced Credibility:

A well-produced video reflects the professionalism of your brand. Quality visuals and engaging content build trust with your audience, establishing your brand as an industry authority. This enhanced credibility can lead to increased customer loyalty and confidence.

Boosted Conversion Rates:

Studies consistently show that including videos on your website can lead to higher conversion rates. According to a survey by Animoto, 74% of users who watched an explainer video about a product subsequently bought it. Whether it's an explainer video, product demo, or customer testimonial, video content has the power to captivate and persuade, driving potential customers to take action.

Adaptability Across Platforms:

Video content is versatile and can be adapted for various platforms, including social media, websites, and presentations. This adaptability ensures that your investment in video production continues to generate value across different marketing channels.


At Pixel Cut Media, we believe that video production is not just a cost but a strategic investment in your brand's success. By understanding the intricacies of the production process, recognizing the value it brings, and embracing transparent pricing structures, you can make informed decisions that will propel your brand forward. Ready to elevate your brand with compelling video content? Contact Pixel Cut Media today, backed by the statistics that prove the impact of professional video production, and let's bring your vision to life!

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